# Adaptive content
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This feature is available on the [Ultimate site plan](https://www.gitbook.com/pricing).
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When a user visits your site, you may already know things about them — such as who they are, which plan they’re subscribed to, and which features they have access to.
Adaptive content helps to build a tailored documentation experience based on who is reading.
Personalize your user’s documentation experience through adaptive content
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Adaptive content is slightly different from [authenticated access](https://gitbook-v2-q67etdj25-gitbook.vercel.app/url/gitbook.com/docs/publishing-documentation/authenticated-access), although they can work together.
While authenticated access allows you to protect your docs through a login, adaptive content customizes published material based on various authentication methods — including authenticated access or those from your own app.
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### How it works
Adaptive content works in one of two ways:
1. Passing data from your app to GitBook
2. Passing data from authenticated access
When a user visits your sites, we call the data they bring with them their “claims” — basically data that helps to identify a user. These claims are controllable by you — the site author — and can be used through the GitBook editor to show or hide different pages, variants, and sections in your docs.
Head to our page about [enabling adaptive content](https://gitbook-v2-q67etdj25-gitbook.vercel.app/url/gitbook.com/docs/publishing-documentation/adaptive-content/enabling-adaptive-content) to start setting up adaptive content for your site.
